PPC Advertising

Pay-per-click (PPC) advertising is a digital marketing strategy that allows businesses to place ads on search engines, social media platforms, and websites, and pay a fee each time their ad is clicked. PPC advertising is a way for businesses to reach targeted audiences and drive traffic to their website. It is a highly effective and measurable form of advertising that can help businesses reach their desired goals, such as increasing brand awareness, generating leads, and driving sales. With PPC advertising, businesses can set their own budget and bid on keywords or phrases that are relevant to their products or services. This allows them to target specific audience segments and only pay for actual clicks on their ads, rather than paying for impressions.
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